1. Introduction

Integrity Tax Group ("we," "us," or "our") is committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, and protect your information when you interact with our website and services, including SMS marketing, email communications, appointment scheduling, and digital tracking tools. By accessing our services or opting into our communications, you agree to the terms outlined in this Policy and our associated Terms and Conditions.

2. Information We Collect

To provide high-quality financial and tax services, we may collect the following:

• Contact Information: Name, email address, phone number, and mailing address provided via forms, bookings, or inquiries.

• Communication Preferences: Records of your consent, opt-in/opt-out activity, and messaging preferences for SMS and email.

• Usage & Device Data: Information collected via cookies, pixels, and analytics tools, including IP addresses, browser types, and page interaction data.

• Service & Appointment Data: Details regarding scheduled consultations and specific services requested to ensure personalized support.

3. How We Use Your Information

We utilize your data to:

• Deliver requested services and provide dedicated customer support.

• Send essential appointment confirmations and reminders.

• Execute SMS and email marketing campaigns for which you have provided explicit consent.

• Analyze website performance to improve user experience.

• Maintain rigorous compliance records for consent and regulatory requirements.

• Protect our business and clients through fraud detection and security monitoring.

4. Tracking Technologies

We use cookies and similar digital tools to personalize your experience. You may manage or disable cookies through your browser settings; however, please note that certain website features may be limited without them.

5. Information Sharing & Disclosure

We do not sell your personal information. Your privacy is paramount, and we maintain strict boundaries regarding how your data is shared:

• SMS & Mobile Data: Mobile phone numbers, SMS opt-in data, and consent information will not be shared with third parties or affiliates for marketing or promotional purposes.

• Service Providers: We may share data with trusted vendors (e.g., email delivery, scheduling software, analytics) solely to perform functions on our behalf. These partners are contractually prohibited from using your data for any other purpose.

• Legal Requirements: We may disclose information if required by law or to protect the safety and rights of Integrity Tax Group and its users.

• Business Transfers: In the event of a merger or sale, your data may be transferred, provided the successor honors this Privacy Policy.

6. Your Rights & Choices

• SMS Opt-Out: You may cancel SMS services at any time by replying STOP to any message. We will send a final confirmation of your unsubscribed status.

• Email Opt-Out: You can unsubscribe from marketing emails by clicking the "Unsubscribe" link located at the bottom of our communications.

• Data Access: You may contact us at any time to request access to, correction of, or deletion of your personal data.

7. Data Security & Protection

We implement industry-standard administrative, technical, and physical safeguards to protect your information. While we strive for absolute security, no digital transmission is 100% immune to risk.

8. Children’s Privacy

Our services are designed for adults and are not intended for children under the age of 13. We do not knowingly collect information from minors.

9. Policy Updates

We reserve the right to update this Privacy Policy periodically. Any changes will be reflected by an updated "Last Updated" date at the top of this page.

10. Contact Information

For questions or concerns regarding your privacy, please contact:

Integrity Tax Group Address: 3200 Whiteville Newcastle Rd

Phone: (901) 648-1237

Email: [email protected]